Top 5 Best Tips To Local SEO

Title and Meta Description tags are still a must

These tags tell Google exactly what the content on your webpage is about and appears on Google search in the exact manner that it is defined in your metadata.  In 2016 Google increased the size of their results page, thus allowing for longer title and meta description tags, 50 – 60 characters for the Title Tag and between 160 – 200 characters for the meta description.  Any website owner or SEO specialist should take note of this and ensure that this space is used wisely. Remember to use a clear call to action in your meta description for better click through rates.

 

2. Online Directories and Citation

Google says that on average 80% of consumers use search engines to find local results, however, there are many businesses out there that have not yet listed their business on a single directory service.

It’s extremely vital that you list your business correctly and constantly on all the most popular business directories in South Africa. Such as Brabys.com Be sure to keep the format of your name, address, and phone number (NAP) uniform across all online media, as Google will penalise your local rankings should there be inconsistencies in your NAP format as Google does not know which is the correct business information to use.

 

3. Google My Business

Claim your business now, verify and get started with adding all your business information, pictures, and services that you offer. Be sure to complete all sections that are required from Google My Business as this will assist your visibility within the 3 pack GMB listings found on the SERP.

 

4. Reviews

The primary platforms to acquire reviews would be Facebook and Google My Business. Good reviews provide positive signals to Google.. Which ultimately increases the chances of your business appearing above your competitors within local search.

 

5. Schema

Studies show that currently only 31% of websites use structured data. Structure data deliver your content in way that search engines can easily read and index. This could be content relating to the products and services you have to offer.

We offer services that will help you out perform your competitors, contact us now for more information. support@brabys.co.za